Indirect Media Labs · Free website audit

See what’s holding your website back.

Your website should work as hard as the marketing around it. Enter your address and we’ll test it the way Google does: on a phone, over a mobile connection. In about a minute you’ll have your scores, your page loading frame by frame, and a fix list ranked by impact.

Free, with no sign-up. We only read what any visitor can see.

Tell the Labs team what you need. We reply within one working day.

  • Google Lighthouse on a phone
  • Core Web Vitals
  • Over 30 Labs checks
  • AI search readiness

What we check

  1. Speed on a phoneHow long your main picture takes to show, whether the page jumps or freezes, and what slows it down.
  2. Google visibilityTitles, descriptions, headings, sitemap, structured data and the previews people see when they share your link.
  3. AccessibilityText contrast, image descriptions, labels and tap targets, so everyone can use your site.
  4. Security and trustHTTPS, your SSL certificate, security headers and signs that the site is out of date.
  5. AI search readinessA score out of 100 across nine signals that help ChatGPT, Gemini and Perplexity find, read and trust your business.
  6. Leads and trackingAnalytics, ad tracking and how easy it is for a visitor to contact you or send a WhatsApp.

What a Labs fix looks like. MC Developments SA, a Gauteng building company we rebuilt, went from 63 to 93+ on Google’s phone speed test and from 87 to 100 for accessibility, in its first month.

Common questions

Is the audit really free?

Yes. There’s no sign-up and nothing to pay. You get your scores and your fix list straight away. If you want help with any of it, press Improve this and the Labs team will send you a plan.

What does the audit check?

Your home page, tested on a phone the way Google tests it: speed and Core Web Vitals, accessibility, best practices and SEO basics. Our own Labs checks add Google visibility, security and trust, AI search readiness, and leads and tracking.

How is it different from your written audit?

The free audit tests your home page in about a minute. The written audit covers every page, your Search Console and Analytics data and a manual review by a person, with a prioritised fix list and a walkthrough call. More about the written audit.

Why do my scores change between tests?

Google tests your page on a simulated phone and connection, so scores move a few points from one run to the next. The fix list is what matters: it shows what holds your site back every time.

What do you keep from my audit?

We keep the address you tested and its scores, so the Labs team can follow up if you ask us to, plus a scrambled version of your IP address to stop misuse. We only ask for your details if you send us an enquiry.

Enquire

Labs enquiry

You’ll hear back from the Labs team within one working day.

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