AI Marketing Potential Audit

For brands that want an honest number on how their marketing is really doing before they spend another rand on it.

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What you get

  • A score out of 10 on six areas: brand and content quality, social presence, paid advertising, website and search, competitor position, reputation and audience.
  • Three sizes: Snapshot (the scores and the top fixes), Full (the scores with evidence and a 90-day plan), Executive (Full plus a workshop with your leadership team).
  • Built from public sources and your own exports, then reviewed by a strategist before you see it.
  • A plain-language report your whole team can read.

How we do it

  1. Collect

    Public data on your brand and competitors, plus the exports you share.

  2. Score

    AI models score each area against a fixed rubric.

  3. Review

    A strategist checks every score, adds context and writes the plan.

  4. Present

    Report delivered; workshop on the Executive tier.

AI: does the heavy lifting on data and first-pass scoring. Nothing reaches you without a strategist’s review.

Common questions

How long does it take?

It’s set in the brief. Snapshot is the quickest of the three.

Do we have to share internal data?

No, but the scores are sharper when you do. Public-only is fine for Snapshot.

What happens after?

You act on the plan yourself, or Indirect Media Digital puts it to work for you.

What do you need from us?

Your website and social handles, competitor names, and any exports you can share.

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Labs enquiry

You’ll hear back from the Labs team within one working day.