One agency. Three departments.

A creative-led growth agency in Pretoria, built for South African brands. Meet the three departments and the people behind them.

What we believe

Content is the engine. Digital is what makes the content pay. Labs is the edge. Built for South African brands. We blend storytelling with cinematic footage to create memorable content.

The three departments

  • Mercedes-AMG GT at the Mercedes-Benz South Africa AMG track day

    Indirect Media Productions

    We shoot and edit the content your brand runs on: social-first video, photography and events, made cinematic.

    • Social and mobile-first content
    • Photography
    • Event coverage
  • BNG Mimosa can at the brand bar at the BNG Awards

    Indirect Media Digital

    We run your brand online, month after month: social, paid ads, influencers and campaigns that turn content into growth.

    • Social media management
    • Paid ads management
    • Influencer campaigns

  • Indirect Media Labs

    Websites, audits and AI tools built by people who make marketing for a living.

    • WordPress website audits
    • AI Marketing Potential Audit
    • AI workflows and reporting tools
  • Jewellery portrait from the Red Dot shoot for Bellagio, photographed by Indirect Media
  • vivo smartphone shot for the #ColoursOfSA campaign, photographed by Indirect Media
  • Studio portrait from the Supranational South Africa 2026 shoot, photographed by Indirect Media
  • Restaurant interior at Cradle Boutique Hotel, photographed by Indirect Media
  • Guest beside a Mercedes-Benz at an airport arrival, photographed by Indirect Media
  • Franck Muller watches on display at Bellagio Jewellers, photographed by Indirect Media
  • Model in black beside a Mercedes-AMG in an underground garage, photographed by Indirect Media
  • Franck Muller Genève sign under a desk lamp, photographed by Indirect Media
  • Backstage in a L'Oréal Paris make-up chair, photographed by Indirect Media
  • Driver in a Liqui-Moly race suit with a helmet in the pits, photographed by Indirect Media
  • Single-seater race car on track, photographed by Indirect Media
  • Borghese sign at a garden event, photographed by Indirect Media

Team

  • Christiaan Mostert, Indirect Media

    Christiaan Mostert

    Managing Director.

    Buuut he’s also your videographer, photographer, creative problem-solver, and the man who somehow always makes a plan.

    From big-picture strategy to getting behind the camera, Chris wears a lot of hats, and somehow makes it all look easy. He leads the vision, backs the team, and keeps the wheels turning.

    The heart of the agency

  • Kopano Tsengiwe, Indirect Media

    Kopano Tsengiwe

    Chief Operations Officer.

    Part strategist, part problem-solver, full-time powerhouse.

    She keeps the team moving, knows exactly what the client needs, and somehow speaks fluent client.

    If there’s a plan, she’ll execute it. If there’s a problem, she’ll fix it. If there’s a deadline… she already knew about it.

  • Tanya Da Silva, Indirect Media

    Tanya Da Silva

    Head of Digital.

    Turning briefs into campaigns, strategies into scroll-stopping content, and ideas into visuals clients didn’t even know they were looking for.

    From running social platforms to creative directing on set, she brings the vision to life, always with energy, passion and probably another idea.

    Our creative brain & social girl.

How we work

  • A written brief before any work starts
  • A named sign-off on everything you see
  • An account manager looks after your briefs, approvals and invoices from start to finish
  • The AI line (human-shot footage stays the core; no AI-generated people or products without your written approval).

Start a project