Brand communication strategy
For brands that sound different on every channel, or that are about to launch and need to decide who they are online before they post.
What you get
- A workshop with the people who own the brand.
- A written strategy: positioning, tone of voice, platform roles, content pillars and visual direction for social.
- Examples of what to post and what never to post, in your voice.
- A hand-over any team or agency can work from.
- The natural starting point for a social media management plan or a rebrand.
How we do it
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Listen
Workshop, audit of what you post now, what competitors do.
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Define
Positioning and voice, tested against real posts.
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Write
The strategy document, with examples.
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Hand over
Presented to your team; Indirect Media Digital can run it from month one.
AI: used for competitor and audience research. The strategy is written and presented by a strategist.
Common questions
How long does it take?
Set in the brief; most strategies run from workshop to document in weeks, not months.
Do we have to use you to run it?
No. The document is yours to hand to anyone.
Does this include a logo or visual identity?
Visual direction for social, yes. Full identity work is scoped separately under Digital design.
What do you need from us?
Two hours in a workshop, your current brand assets, and honesty about what has not worked.
Enquire
You’ll hear back from the Digital team within one working day.
