Event campaigns
For events that need to be full before the doors open and remembered after they close. Clients include Miss South Africa and Sun Group.
What you get
- Spotlight — Pre-event strategy, a key visual and build-up posting in the weeks before.
- Momentum — Spotlight plus teaser content, paid promotion and a post-event report.
- Takeover — The full campaign: strategy, visuals, teasers, paid, live-day posting, afterglow and report, paired with Indirect Media Productions on the day.
- Design assets for every stage: invitations, countdowns, stories, recap posts.
- A content bank from the day that keeps feeds running for weeks after.
How we do it
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Build-up
Digital leads: strategy, schedule, assets, teasers, paid where sold.
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Event day
Productions leads: photography, video, live stories, same-day reels.
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Directly after
Highlights, recap reel and selects posted within days.
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Afterglow
Content bank, post-event report, retargeting where sold.
AI: used in scheduling, listening and the report. Live-day posting is done by a person in the room.
Our work
Common questions
Which size do we need?
Spotlight for an event with a known audience, Momentum when you need to sell tickets or RSVPs, Takeover when the event is the campaign.
Can you cover the event itself?
Yes, through Indirect Media Productions; Takeover includes it.
How early should we start?
Weeks before, not days. The build-up is where the audience is won.
What do you need from us?
The event details, the audience you want in the room, brand assets, and a sign-off person.
Enquire
You’ll hear back from the Digital team within one working day.
